Current Digital Marketing Case Study:
Testing Pinterest Pins, Etsy and TikTok Shop
In the quest to merge creativity with commerce, I embarked on a journey to leverage digital platforms and artistic expression. This case study delves into my endeavor to create art on Midjourney, transform it into marketable products, and drive organic traffic to my online shops through Pinterest marketing and SEO optimization.
Crying Floral Tears
Cotton Candy Girl
Objective:
The primary goal of this project was to establish and grow my online presence as an artist and entrepreneur. Specifically, I aimed to:
Create captivating art on Midjourney.
Productize my artwork into tangible products.
Utilize Pinterest to drive traffic to my TikTok and Etsy shops.
Conduct A/B testing of SEO keywords to optimize discoverability and engagement.
Methodology:
Art Creation on Midjourney: I immersed myself in the creative process on Midjourney, exploring various themes and styles to produce visually compelling artwork.
Productization: After creating art on Midjourney, I designed mockups to visualize how my art would appear on different products, including prints, merchandise, and digital downloads.
Pinterest Marketing: I crafted eye-catching pins featuring my artwork and products, optimized with relevant keywords and hashtags to enhance discoverability.
SEO Optimization: Utilizing A/B testing, I experimented with different SEO keywords in my shop descriptions, product titles, and tags on TikTok and Etsy, as well as on Pinterest pins and descriptions.