The Babymaker’s Project
I worked with Dr. Danica Thornberry to help build the foundation for The Babymakers podcast, bringing her vision to life from the ground up. I designed the logo, put together a cohesive brand kit, and created digital images that matched the podcast’s mission and message. On top of that, I managed the YouTube channel, ensuring the content looked great and reached the right audience. Together, we created a strong, professional foundation to share her inspiring work with the world.
Foundational Marketing Materials
1. Brand Kit
2. Website Page
3. Email Header
4. Flyers to be sent to fertility clinics around the country
Youtube & Instagram Marketing
Over six months, we built a robust YouTube presence with 135 video uploads, including 10-minute deep dives, engaging 1-minute shorts, and 38 long-form videos exceeding an hour. This diverse content strategy helped establish a dynamic and engaging channel that resonates with viewers at every level.
Over six months, we consistently shared 3-4 Instagram posts each week, strategically designed to drive engagement and direct audiences to the podcast. This regular posting schedule helped build a strong online presence and connect listeners with the podcast’s valuable content.
